ABOUT

Be Mindful of Safety is a series of 3 animated films aimed at raising employee safety standards and promoting a positive safety culture within Eurostar.

Eurostar wanted their employees to be more aware of their surroundings to help decrease the number of minor accidents which occur due to inattention or complacency, with a particular focus on manual handling and slips / trips. The client team also felt that often employees simply “switched off” when shown traditional, ‘live action’ informational films. For them, a set of new films about safety needed to be visually memorable, fun, relevant, and create a true talking point for employees.

Since being released, the client team has observed a 21% overall reduction in safety incidents. In addition, they have also observed a 30% reduction in the number of Manual Handling incidents and a 50% reduction in Slips / Trip / Fall incidents when compared to the same period in the previous year.