Gorilla Gorilla!
London
ABOUT
10,000 Londoners die prematurely every year due to toxic air. But this is an invisible killer. Unseen, ignored, and all the more deadly as a result. AMVBBDO and Central Office for Public Interest made Londoners care, by linking air pollution to something they do care about - property prices. addresspollution gives everyone in London an Air Quality Report for their address, showing its health and financial costs. Shocked homeowners could then demand action at a local and national level. The service launched with a multi-channel guerrilla campaign targeting the property industry.
MADEIT CREDITS
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(Copi) Central Office Of Public InterestClient
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Alex GrieveChief Creative Director -
Anita SasdyExecutive Producer -
Anna HollowayAccount Handler -
Ben PolkinghorneCopywriter -
Harriet PhillipsPhotographer -
Jim HilsonCreative Director -
Mario KerkstraDesigner -
Nadja LossgottExecutive Creative Director -
Nicholas HulleyExecutive Creative Director -
OB ManagementProduction Company -
One Green BeanPR Agency -
Rachel DymondAccount Handler -
Scott KellyArt Director -
Seth ShenbanjoData Analyst -
Shail MehtaDigital Producer -
Shail MehtaDigital Producer -
Talitha TurbinStrategic Planner -
Talitha TurbinStrategic Planner -
Tessa BrisbaneAccount Handler -
Untold StudiosProduction Company -
The MillProduction Company -
AMV BBDOAdvertising Agency -
Gorilla Gorilla!Film Production -
Toby AllenCreative Director -
Cannes Lions Winners 2021