ABOUT

Hope Reef is an extraordinarily ambitious project which was already very well developed before the AMVBBDO team reached out to see if they could collaborate with Google to bring the campaign to life. I facilitated a Sprint where client, Google and agencies explored how any and all Google tech, AR, VR, Maps, YouTube, could be used to tell the projects story.

Eventually YouTube was established as the main campaign platform, delivering the best combination of storytelling, creativity and reach.