ABOUT

Objective
As the face of Google Maps, Pegman is a global icon with a massive cultural footprint. To help him show up for a series of high-profile partnerships, we designed a collection of custom fits that matched the occasion.

Strategy & Execution
Designing for such a small-scale icon meant tapping into the visual DNA of each brand or artist, then shrinking those recognizable details down to Pegman’s signature silhouette. Each of these looks was tailored to a specific cultural moment—from world tours to national holidays—ensuring Pegman always had the right fit.

Results
Whether he was celebrating a concert tour, an influencer collab, or a major sports event, we helped Pegman connect with fans in a whole new way—earning over 1,000,000 social impressions in the process.