ABOUT

“We all agreed this was the best Pixel execution in the UK and set the bar for future activations,” Lavanya Ganesh, product marketing manager at Google.

What was asked of us
Our challenge was to raise awareness of the new Google Pixel 3 and drive interaction with the new device in O2’s flagship stores.

What we did
With a product coming to launch already praised as having one of the best cameras on a smartphone, we knew it was going to be all about the tech with this campaign and showing customers how to get the best out of it. The Pixel 3 boasts a 12mp camera and some serious software, including Google Lens which lets you identify using image recognition. The aim of the campaign was to bring out the technologically advanced features in a fun and playful manner. We gamified the Lens and helped set up an interactive photo opportunity for customers to get to grips with the Pixel 3

Explore wall
With the Google Lens capabilities, our experience helped take customers through a journey of discovery by turning a store environment into an interactive expedition. Curious items were displayed. Particularly tricky questions devised. The way to discover the answers? Using the Pixel 3. Everyone who took part in the quiz was entered for a prize draw to win a Google Home Mini.

Photo opportunity
To showcase the selfie feature, we worked with agency: Hirsch & Mann and took an existing Google concept and amplified it in an extraordinary way that no one was expecting. With innovative printers placed inshore and an illusionary photo opportunity built into the store, customers could capture selfies with the wide angle feature and transfer their photos onto complimentary beverages.

Giveaways
To continue the conversation and help customers share their experience once they’ve left the store, branded merchandise was created including bespoke bags, water bottles and google cardboard.

Agency: TCC.
Production: Hirsch & Mann and Liquid Chefs.
Photography & Videography: Video2Web.