ABOUT

My role was definitely multi-faceted, as I was responsible for:

Art Direction and Design (with solid UX in mind)
initially included Project Management (managing timelines, delivery and budget)
working closely with the business team and liaising directly with the clients in each relevant Country to help them roll out all aspects of the new branding
training up a junior
overseeing third-party suppliers
working closely with the development team
covering Creative Direction duties when nobody was available
I played a crucial part in refreshing the GXBO brand, and acted as the brand guardian from the beginning of the project, and until completion – where it could be handed over and maintained by the internal supplier.