ABOUT

BRIEF

Google came to us looking to build a website as part of their ‘For Everyone’ campaign to support the launch of the
new Chromebook. They wanted to find a way to collect ideas around what it means for Chromebooks to be ‘for everyone’.

AIM

— Create an experience where the audience IS the campaign.
— Ensure participation is fun and easy.
— Reward participants with highly shareable content.

OUTCOME

Working closely with Google N.Y, we created Gallery For Everyone, allowing anyone to have a voice in the campaign
through contribution and sharing. All it took was a picture and a couple of words to join
in. The best contributions ended up in print, DOOH and online advertising.

Available across desktop and mobile, the website allows people to upload images or take a picture. We quickly
saw the site become a spirited platform for self-expression and celebration, growing into a Gallery For Everyone, by
everyone. The website was accompanied by a Times Square experience, lead by Google, including multiple digital
billboards throughout Times Square. There were also product kiosks within this experience where passers-by
were given the opportunity to post a photo of themselves
in real-time to one of two live billboards.

RESULTS

Over 10,700 images from all over the world were submitted and shown over the 3 day activation weekend. Every person received a photo of their image up in Times Square.