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What’s the secret to a great collaboration between a brand and a YouTuber? Doing something that neither could achieve on their own. That’s exactly what KitKat have done with their new YouTube video Crossy Road (FOR REAL!!!). YouTubers Miniminter and TBJZL brought their massive audience and easy authenticity on camera while KitKat built the spectacular set. The result? An hilarious video bringing the hugely popular mobile game to life for the YouTube gaming community.

Mobile game + brand about having a break + YouTubers = AWESOME!

This piece made it into the YouTube Ads Leaderboard: Year-End 2016 in the 3rd place, competing against a lot of really good and super crafted TV ads. Not bad at all, isn't it?