ABOUT

This is Prismverse. It's no ordinary pop-up store. It's a reactive art experience that lets visitors discover the effects of Dr Jarts V7 brightening cream. We found our idea inside the product. The Dr Jart V7 toning light is a new type of skin cream. It doesn't just sit on the surface but goes deep inside to instantly brighten the coloration of skin pigments.

The Prismverse is a kaleidoscopic playground that uses hundreds of tessellated mirrors. It's carefully designed and programmed, to use geometric shapes that create an infinite amount of bright reflections. It feels like walking into a brilliantly-cut diamond. Every mirror is precisely aligned so that no matter where visitors go light reflections brighten their faces.The complex mirror wall works together with a custom projection tracking system to break light rays along their spectral parts and create mesmerizing rainbow hues. And more than 10 meters of LED flooring and sophisticated omnidirectional speakers specially made by Japanese craftsmen create an ambient soundscape that rounds out the immersive experience. It's a playground for the senses. It invites visitors to stay and discover.

In just the first two days, more than 3,000 people subscribed to our new product. Our piece of content got the attention of media from around the globe. And on November 11th, Alibaba's Singles Day, Dr Jart sold more than 13 Million RMB in just one day.

Client: Have&Be.Co
Marketing & Creative Director: Ellene Choi
Creative Agency: GPB Shanghai
Creative Chairman: Alvin Lim
Managing Director: Catherine Law
Principal Of Art & Design: Gary Li
Chief Editor: Andrew June
Planning Executive: Miley Yan
Collaborating Artist: Chris Hon, XEX Hong Kong