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Goodoil Films
Sydney | Melbourne | Auckland
ABOUT
New Zealand is home to Skinny Mobile; a low-cost telco with only a 10th of the ad spend of their nearest competitor. Seen as a small market player, it was hard enough for consumers to even know about them, let alone consider joining them. But those that did join Skinny loved them, which is why, despite having only 23% awareness, they had won the Consumer NZ’s People’s Choice Award 5 years in a row. That’s why our brief was simple; take the smallest brand, with a tiny budget, in one of the world’s most tight-knit countries, and grow them into a mass-market player.
MADEIT CREDITS
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SkinnyClient
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Ally YoungChapter Lead - Brand Marketing -
Amelie SchoenDigital Producer -
Amy PollokSenior Planner -
Andrew McLeanExecutive Producer -
Beth O'BrienCreative Director -
Colenso Bbdo AucklandAgency -
Craig MatuschkaSound Engineer -
Crighton BoneDOP -
Dave WoodDirector -
DRUM AucklandPR Agency -
Elsi GibbsBusiness Manager -
Emma BiggsLegal Business Partner -
Emma LeisegangBusiness Director -
Frith Wilson-HugesChapter Lead - Social -
Frith Wilson-HugesChapter Lead - Social -
Gareth KillipChapter Lead - Skinny DevOps -
George MackenzieManaging Director -
Hunter HainesBrand Partner - Social -
Janine CasisPaid Social Partner -
Janine CasisPaid Social Partner -
Jason KingRetoucher -
Josh Hart-VrijkotteDesigner -
Krissy MartinCustomer Marketer -
Krissy MartinCustomer Marketer -
Lee ThomsonProducer -
Liquid StudiosPost Production Company -
Otto GebhardAutomation Analyst -
Pete RitchieColourist -
PHD AucklandMedia Placement -
Piers BebbingtonManaging Partner -
Platform 29 AucklandOther -
Rhys HuberCustomer Marketer - Trade -
Richard BettsOnline -
Ryan DrewChapter Lead - Performance Marketing -
Serena Fountain-JonesSenior Integrated Producer -
Shannon EvansSkinny Mobile Product Owner -
Shirleyanne McDonald-ShawProducer -
Simon NjooEditor -
Steve HayE2E Journey Specialist -
Steve HayE2E Journey Specialist -
Steve ImmSkinny Product Owner -
Tamara O'NeillExecutive Producer -
Thomas DarlowCreative Director -
Troy GoodallPhotographer -
Kat TadakiArt Director -
Sarah WilliamsTribe Lead Brand Experience -
Goodoil FilmsProduction Company -
Levi SlavinChief Creative Officer -
MICHAEL SWINBURNcopywriter -
Luke DawsonCreative -
Natasha GillExecutive Producer -
Cannes Lions Winners 2021
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