ABOUT

OCBCCares is the corporate social responsibility arm of OCBC Bank.
Its mission is twofold. Help the underprivileged lead better lives and help create a sustainable future.

This is aptly summed up by the tagline. "We truly care."

Their latest effort in helping families in need is by offering their staff as volunteers to lend their financial expertise to each individual family with the primary objective of assisting them to break the poverty cycle.

A family of volunteers to help families in need.

Over a year, OCBC volunteers would help over 100 families.
The bank wanted to show that without a helping hand, a poverty cycle is impossible to break alone. And OCBC cares to make a difference.

Inspired by the Groundhog Day syndrome, we created a video showing a family's breadwinner struggling with the same routine each day and why the only way out is to break the cycle of poverty with help and education from the staff of OCBC.

In summary, the ad has significantly enhanced OCBC's brand image, including its banking practices and perception as a socially responsible corporation.