ABOUT

For years, motorists have been warned against drinking and driving. While this is good advice, people continue to drive home after drinking because they would rather take the risk of getting caught than leave their cars behind. With this in mind, we believe that there is a great opportunity to inculcate the habit of not driving to drink. Because when you don’t drive to drink, you’ll never drink and drive. The TV spot shows how drinkers try to avoid getting caught for drink driving. This 2012 anti-drink driving campaign is sponsored by STCars. It was nominated by the World Economic Forum as a notable example of Advertising for Good.