ABOUT

As Singaporeans become more health conscious, chocolate milk became an unnecessary indulgence. To stem declining sales, we capitalised on research which showed that chocolate milk has many nutrients that can aid post-workout recovery.
So we created a TV spot featuring men and women having completed their exercises and recovering with MARIGOLD Chocolate Milk.
The campaign ran on TV, cinemas, press and outdoor.
The result was a success. It experienced a surge in sales in the first month of launch, but more importantly, turned MARIGOLD Chocolate Milk from a snack into a healthy post-workout drink.