For years Marigold Yoghurt has been successfully marketed as a healthy snack. However, due to intense competition touting the same proposition, we needed to find a differentiator that is believable and has legs. Fortunately, there is one option we could count on, thanks to Marigold's rich and creamy recipe. Taste. With that in mind, we created a 20secs spot featuring three unpleasant situations saved by the taste of Marigold Yoghurt. Because there isn't a bad time to eat Marigold Yoghurt.
Each scenario relied on minimal cuts with ambient audio to capture a satisfying savoury moment. This execution also allowed us to create three unskippable 6 secs spots for online media.
To date, the campaign has run on free-to-air TV channels, cinemas and online, and has garnered many positive responses.