ABOUT

The brief was to create a range of adverts celebrating their ever-successful Christmas Jumper Campaign. The route chosen this year was to customise each jumper with Christmas-themed trinkets.

Let’s make the world better with a SparklySillyChrimblySweater.

We celebrated individuality. The jumpers should be as silly as possible and adorned with many Christmas decorations. We named the jumpers appropriately:

• BeardySantaTrees
• FlashFlashTinselDeer
• GlitterTinselPompoms
• FestiveSnowflakeGlitterChain
• HollySparkleBaubles

The campaign was backed up with an online jumper generator and social media assets.