2018 was GOOD’s most successful year to date. The agency won pitches for Sense, Royal Horticultural Society, Crisis, ESCADA and Direct Line, took home more awards than ever before, including two DMA Golds, a Drum Marketing Award and a Caple and they have just launched a three-year commercial brand purpose strategy.

As part of this strategic shift, they have appointed Nilesha Chauvet as Client Services Director. With over 21 years of commercial experience, most recently as European Business Director for The & Partnership, she has led accounts for Global brands including Unilever, Hyundai, KIA, Avon, Bayer, BASF. Most recently, she led Toyota Europe where her team were responsible for their recent ‘Start Your Impossible’ Brand Campaign – ‘Drop by Drop’ and ground-breaking ‘Move Ahead’ campaign for Corolla Hybrid.

Prior to The & Partnership, Nilesha spent five years in Frankfurt at INNOCEAN in various leadership positions – most notably, as the European Business and Marketing Director. Before that, Nilesha was Global Account Director at JWT.

At GOOD, Nilesha will be responsible for leading the Client Services department, department, driving focusing on client growth development and strengthening relationships. She will be a core member of the team securing commercial clients looking to do purpose properly.

Newly promoted Managing Director, Hanisha Kotecha said “We take hiring very seriously at GOOD because our values of being Good, Together and Brave are everything. Not only did Nilesha win us over with her sharp business acumen, but her collaborative attitude and enthusiasm for what we are trying to do are exactly the qualities we were hoping to find in the newest addition to our Senior Management Team. I’m very excited to be working with her.”

In her new role as MD, Hanisha is responsible for delivering GOOD’s three-year strategy and ambitions. Today, people are making more informed, ethical choices about where to spend their time and hard-earned money. We are here to ensure any organisation looking to succeed through doing good will thrive. With over two decades of experience, GOOD works with brands to understand, create and deliver brand purpose in an effective, impactful and successful way that truly engages with their employees and customers.

Nilesha added “I’m excited to be joining GOOD to help brands define and communicate their positive contribution to the world. Now, more than ever before, businesses are being held accountable by consumers to actively demonstrate their authentic purpose. There’s never been a better time to do good and to walk the talk. I feel proud and privileged to be joining GOOD’s management team, leading Client Services through an era of transformation.’”

Nilesha will join the agency’s core senior leadership team charged with driving excellence and momentum within the agency.