Gonzalo Vera Tudela Art Director

ABOUT

Real Plaza is the largest mall chain in Peru, with more than 20 malls nationwide. Today these are considerate as new public spaces in the city: here, families spend quality time. That’s why the brand purpose is spreading happiness to all families, cultivating tolerance, understanding and freedom of choice. This is a Christmas story that builds on the brand territory and, in a season full of sales and discounts, seeks to connect with their audience through emotion.

AWARDS

Cannes Lions

MADEIT CREDITS

  • Real Plaza MallsClient
  • Alithú RosadoAgency Producer
  • Fahrenheit DDBAgency
  • Karen AlburquerqueAgency Producer
  • Mauricio LoredoCreative Director
  • Ricardo ChadwickExecutive Creative Director
  • Señor ZProduction Company
  • Sergio Franco TossoGeneral Creative Director
  • * Gonzalo Vera TudelaCreative Director
  • * Cannes Lions Winners 2022

Christmas Clowns

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