ABOUT
In Argentina alone, more than 1 case of prostate cancer is diagnosed per hour, and more than 11,600 per year. It is the second leading cancer death cause in men (with an average of 10 deaths per day), considering that 1 in 6 over the age of 50 will develop it during their lifetime. Facing this reality LALCEC, being the most important organization in cancer prevention and detection in Argentina, with more than 100 years of experience, premieres its new campaign created together with Grey Argentina as an opening for a series of actions leading up to June 11th, World Day of Prostate Cancer.
AWARDS
Cannes Lions
MADEIT CREDITS
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LALCECClient
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Adrian D´AmarioExecutive Producer -
Agustín Castellanos VP of Client Services -
Ale LascanoColorist -
Alejandro Devoto Chief Creative Officer -
Ana EtchetoHead of Strategy -
Camila GarridoPost Production Coordinator -
Carolina GarcíaBusiness Leader -
Clara Noussan Planner -
Diego DutilExecutive Producer -
Diego MedvedockyPresident & Regional Chief Creative Officer -
Diego UrbanoHead of Art -
Emilio YaconCreative Team -
Estudio Los ChinosSet Design -
Florencia KesslerPR Director -
Francisco ColombattiDirector -
Grey ArgentinaAgency -
Guido UrrutiaPhotographer -
Gustavo GitmanabitchCreative Team -
Hernan KritzerChief Creative Officer -
Juan SalvarredyPhotographer -
Juan UreExecutive Creative Director -
LandiaProduction Company -
Leti ChappaCostume -
Manuel BullrichCinematography -
Maximiliano IbarraAgency Producer -
Melina NicociaProducer -
Pablo MolinaHead of Production -
PapamusicMusic -
Paula BiancoPuppets -
PortaestudioAudio Post Production -
Roco CorbouldArt Director -
Romina PerroneHead of Strategy -
Cannes Lions Winners 2022 -
Denise OrmanChief Executive Officer (CEO) -
Gonzalo FernandezExecutive Creative Director