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Good hygiene is very much in vogue in 2020, so Iris have done away with the superlatives and got straight to the point with their latest spot for Carex.

Director Paul Butterworth uses a dynamic, rotating camera to illustrate the necessity for all-round cleanliness in the time of global pandemic, ‘Protecting The Nation’ makes hand-washing a singular focus for the viewer. Running water and Carex’s liquid soap range provides the backdrop to a montage of well-lathered hands, as the healthcare brand drive home a need for care and protection.

We licensed an elegant piano piece from Ethiopian musician Emahoy Tsegué-Maryam Guèbrou to accompany the gentle and continuous flow of the film.