Goldstein London


The IOC’s new campaign film uses “light” as a symbolic representation of Olympic values, and seeks to demonstrate how the inspirational achievements of athletes can motivate people around the world to act as beacons of positivity.

We were called upon by Publicis to help them win the campaign by creating the demo soundtrack for their pitch. They won, and their client liked our track so much that they asked if they could use it for the main film.

Our goal was to create an anthemic track, with a ‘no holds barred’ sense of optimism and triumph. Although the client chose our track early on in the process, we developed it substantially to enhance its cinematic qualities, adding extra layers of instrumentation to convey the excitement and concept of ‘light’ depicted so strongly throughout the campaign.

Date created: November 2017 2017-11-01T00:00:00+0000
Date published: 14 February 2018 2018-02-14T17:07:10+0000


  • Adam Maynard2D Artist
  • Ahmed El-Azma2D Artist
  • Ben Turner2D Artist
  • Brad Wood2D Artist
  • Carl Norton2D Artist
  • Chris BarrettManaging Director
  • Colin HicksonProducer
  • Dan Moller3D Lead Artist
  • David Wishart2D Artist
  • Dominic LeungEditor
  • Edward Hicks3D Artist
  • Emma Havard JonesProduction Assistant
  • Finlay Crowther3D Artist
  • James Hansell3D Artist
  • Jaron AlbertinDirector
  • Jolyon FinchAccount Director
  • Marta Carbonell3D Artist
  • Milo Paterson2D Artist
  • Misha Stanford-HarrisExecutive Producer
  • Nick FewtrellProducer
  • Olivia O’Neil2D Artist
  • Rafael Vormittag2D Artist
  • Rosalien van der BomProduction Assistant
  • Sergio Xisto3D Artist
  • Steve MossCopywriter
  • Steve PaskinCreative Director
  • Zoe CoshShoot Supervisor
  • * Jessica TanDesign
  • * Patrick Keogh3D Artist
  • * Jorg Schulz-Gerchow2D Artist
  • * Publicis London
  • * GoldsteinMusic Production
  • * Smuggler
  • * SmugglerManaging Director
  • * Richard Payne2D Artist
  • * Jonathan GoldsteinComposer
  • * Colin OatenSenior Producer
Annual 2018 BronzeBecome The Light (IOC)Music & Sound Project featured: on 23rd November 2017 Pro member:

Pro accounts have added benefits for Creativepool members. To get your Pro account go here.


Goldstein has been a Contributor since 25th November 2015.

Invite x3

Become The Light (IOC)


Project tags