ABOUT

When kawaii meets cowabunga ????????????

We mashed up ultimate cuteness with cowabunga chaos for the Teenage Mutant Ninja Turtles x Hello Kitty & Friends Happy Meal, launched globally this summer.
With up to 12 brand-new toys, the campaign dives headfirst into 1990s nostalgia - cartoons and crime-fighting heroes with a kawaii twist.

In close collaboration with Wieden+Kennedy, we brought the crossover to life through a bold comic-book lens for McDonald’s. We crafted mixed-media hero shots of the iconic Happy Meal and toys that powered the campaign rollout. At the heart of the launch was a 2d-cel animated ad, rolled out globally across channels, capturing the iconic transformation of Hello Kitty & Friends and the Turtles into a hybrid form of their own, bursting with Turtle Power and Hello Kitty charm.

Credits:
Brand: McDonald’s
Agency: Wieden+Kennedy
Golden Wolf:
Managing Director: Dotti Sinnott
Studio Director: Henry Purrington
Executive Creative Director: Stefan Falconer
Executive Producer: Ginger Hanner
Creative Director: Slimane Aniss
Director of Production: Heidi Stepheson
Associate Talent Director: Bea Rodrigues
Technical Director: Ian Pinder
Animation Lead: Tina Lykke Thorn
Producer: Ashley B. Carey
Production Coordinator: Marie Ravoavison
Production and Resourcing Intern: Isobel Wilson
Pitch Storyboards/animatic: Stephanie Mercier
Pitch Design: Elijah Mazur, Julien Becquer
Pitch Deck Design: Anastasiia Chernenko
Storyboards/animatic: Gabriel Franklin
2D Design: Karien Benz, Michael Greenwood, Brendan Merien, Maricel Piazza, Pablo Hidalgo
3D Design: Adrien Rouquié, Michael Greenwood
2D Animation: Tina Lykke Thorn, Maricel Piazza, Solenn Le Padellec, Freddie Elson,
3D Animation: Adrien Rouquié, Aaron Amor
FX Animation: Kensei Thomas
Compositing: John Taylor, Alexandre Eru, Jo Baaklini, Yael Bloom
ToolKitting: Stefan Ahmad
Visual Retouching: Loupe Imaging (Mark Baxter)
Sound/sound design: Take Your Medicine