ABOUT

Instacart channelled retro Italia realness for their Super Bowl campaign, and Golden Wolf got in on the action - creating a fast-turn spot packed with scanimation, Italo-disco energy, retro graphics, analog textures, and cheesy-in-the-best-way animation for the Super Bowl run-up.
With a live action shoot produced alongside Double Dice and Take Your Medicine on music and sound, we brought this over the line just in time for kickoff.

CREDITS:
Brand: Instacart
Agency: BBDO
VP, CD: Will Wilson
CD: Ryan Ruark
Producer: Christine Domino
Golden Wolf
Managing Director: Dotti Sinnot
Studio Director: Henry Purrington
Executive Creative Director: Stefan Falconer
Associate Creative Director: Karl Fekete
Executive Producer: Ginger Hanner, Rebekah Ratliff
Director of Production: Heidi Stephenson
Art Director: Chris Caswell
Producer: Tracy Clifton
Junior Producer: Dani Bordelon
Production & Resource Support: Sydney Hopkin, Tom Aikman
Associate Talent Director: Beatriz Rodrigues
Marketing Manager: Pixie Barnes
Designers: Sandro Rybak, Diego L Rodriguez, Lisett Ledon Fernandez, Ashraf Omar
Editor: Matthew Whitworth
Lead Motion Designer: Yael Bloom
Motion Graphics: Stefan Ahmad, Jesper Bolther, Keanu Desmet, Rocio Cogno, Marvin Dolo
Audio: Take Your Medicine
Studio Coordinator: Celeste Henry
Director of Operations: Thomas Purrington
Technical Director: Ian Pinder
Live Action: Double Dice
ECD: Stefan Falconer
Producer: Harry Burnett Rae
1st AD: Josh Jacob
Production Manager: Shay Khelifa
Cast: Emeline Nsingi Nkosi
Background Artists: Hussein Assani, Lemmar Reid, Gabriele Simula, Rosette Ale, Regina Co,
Amie Sillito
Director of Photography: Keidrych Wasley
1st AC: Louis Vella
DIT: Tebs Radcliffe
Gaffer: Sam Crook
Spark: Orlando De Silva, Mykola Bulavskyi
Key Grip: James Gillett
Grip Assistant: Tom Ravenscroft
Art Director: Daisy Mosley

Art Assistant: James Early
Food Stylist: Maisie Riddle
Wardrobe: Nina Sobers
Make-up Artist: Laura María Vallejo
Runner: Cairn McKenna, Nate Black-Platt