Gohar Abbas GM operations

ABOUT

60 million Pakistanis are invisible for the state as unregistered citizens, which means they’re devoid of their legal right of identity. Changing this reality was a huge challenge, but also an opportunity to reduce inequalities on a huge scale. Telenor Pakistan leapfrogged outdated, paper-based processes and launched an Android mobile App, Digital Birth Registration (DBR). Today over 1.2 million children (50% of which are girls) are no longer invisible across 426 villages in Pakistan.

MADEIT CREDITS

  • Telenor PakistanClient
  • Asim NaqviChief Executive Officer
  • GSMA LondonPublishing Company
  • Hamza AmjadCreative Director
  • Hamza IftikharAccount Director
  • Hassan ZafarAnimator
  • Huma ShahidCreative Manager
  • Imran AyubArt Director
  • Kaboose LondonProduction Company
  • Malik Mubeen FarrukhAssistant Brand Manager
  • Naved QureshiSenior Executive Director
  • Sakina IhsanSenior Graphic Designer
  • Salman SaleemAccount Manager
  • Sarah Tariq HassanManager Digital & Corporate Brands
  • Shadman KhanAssistant Brand Manager
  • Shan HaqueAssociate Creative Director
  • Tahir ZamanEditor
  • Yasir YasinHead Of Marketing
  • * Gohar AbbasGeneral Manager
  • * Faisal NasirHead of Design
  • * D&AD
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Naming the Invisible by Digital Birth Registration

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