ABOUT

Novo Nordisk is a global healthcare company with more than 90 years of innovation, experience and capabilities to help people defeat serious chronic conditions such as diabetes, haemophilia, growth disorders and obesity.



‘Changing Haemophilia’ is Novo Nordisk's commitment to address the needs in haemophilia care, beyond medicine. Haemophilia is a mostly inherited genetic disorder that impairs the body's ability to make blood clots, a process needed to stop bleeding. This results in people bleeding longer after an injury, easy bruising, and an increased risk of bleeding inside joints or the brain.

Novo Nordisk have been working with Havas Lynx, a leading global healthcare communications group, to help promote their work. They aim to engage with haemophilia communities around the world to raise awareness, influence social, economic and political environments to ultimately improve haemophilia care.

As part of their “Treat Fast” campaign, Havas Lynx got in touch with us to create some simple animations.

Animation by Superdoodle
Director: Katy Ross
Written and Produced by: Havas Lynx
Designer/illustrator: Billmund
Animator: Kim Alexander
Audio: Katy Ross