ABOUT

Go Ape is the UK's number one forest adventure company who can be found in 34 fantastic locations across the country, encouraging people to live life adventurously by challenging, exciting and surprising them, their friends and their families.

I worked with one of my favourite agencies Littlehawk in creating a fun, distinctive brand full of the excitement and character that resembles Go Ape.

Early ideas were generated with custom typography and hand lettering representing the shapes, movement and textures as well as the experiences of fear, excitement, energy and fun of the parks and activities. Individual emotions was also a key theme.

Concepts, applications and colour tests continued to progress around the more bold letterforms. Styles of stickers and badges — which could be used on any image-led backgrounds — emerged, together with slogans to attract and excite customers.