Guilherme Nesti
Senior Copywriter
ABOUT
Nowadays parents are more concerned about calming their kids down then about educating. So, we've made an extreme line of toys - the Control Toys.
They were just empty boxes. So, when people held them, they felt how lighter it was.
At the back, a message: "There are better ways to discipline your child, watch Super Nanny."
AWARDS
Cannes Lions - Shortlist
Clios - Bronze
