Guilherme Nesti Senior Copywriter

ABOUT

Nowadays parents are more concerned about calming their kids down then about educating. So, we've made an extreme line of toys - the Control Toys.

They were just empty boxes. So, when people held them, they felt how lighter it was.

At the back, a message: "There are better ways to discipline your child, watch Super Nanny."

AWARDS

Cannes Lions - Shortlist
Clios - Bronze

MADEIT CREDITS

Video Case Super Nanny

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