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Concept
InsectERA, a key initiative under the Mobilizing Agenda, sought to enhance its image and promote its project at two major agricultural events: the 2023 National Agriculture Fair (FNA) and the 2023 AgroGlobal Fair. The challenge was to create a strong visual and branding presence that would appeal to the general public, investors, and partners, while emphasizing the project’s scientific and innovative foundations.

Execution
We developed a creative concept that highlighted InsectERA’s dynamic, empathetic, and mobilizing character. The visual identity incorporated a stylized representation of insects, integrating the triangular shapes that are central to InsectERA’s branding. This design reflected the agenda’s scientific underpinnings while also maintaining an approachable, institutional tone. The visual universe we developed included an advertising film, the layout and design of the stand, and the management of the stand’s assembly. Additionally, we produced various communication materials, such as stationery, leaflets, newsletters, brochures, and signage, which collectively reinforced the brand’s positioning at these events.

Results
The stand and accompanying materials successfully communicated InsectERA’s mission and capabilities to a broad audience. The visual identity created a strong and consistent presence at both fairs, increasing public interest and engagement with the project. The project was well-received by investors, partners, and attendees, positioning InsectERA as a forward-thinking, innovative brand in the agricultural and scientific sectors.