ABOUT

Concept
Novycera and Splendor, two cleaning product brands under Grupo F. Lima, needed to reposition themselves to attract new audiences. Faced with the challenge of determining the brands’ future, the decision was to unify them under the Splendor name. The goal was to develop a fresh identity and expand into new markets beyond home and footwear, including car cleaning products and IT equipment. The rebranding centered around the concept of “Sempre Impecável” (Always Impeccable), ensuring the brand remained synonymous with effective, high-quality cleaning solutions for all surfaces.

Execution
The project began with a thorough business evaluation and the development of a new brand strategy to redefine Splendor’s positioning. A complete rebranding was undertaken, modernizing the brand’s identity while maintaining its practical, consumer-friendly essence. To bring the strategy to life, 3D modeling was used to create a unique brand persona inspired by the target audience. This persona showcased Splendor products in diverse real-life contexts, highlighting their versatility and effectiveness across different platforms. The project included packaging design that emphasized the brand’s approachable and efficient identity, as well as brand activation initiatives and point-of-sale solutions to engage consumers directly and reinforce Splendor’s promise of “Sempre Impecável.”

Results
The new Splendor brand emerged as an uncomplicated, careful, practical, and friendly solution for consumers, delivering “always impeccable” results. With a clear and relatable attitude, the rebranding successfully positioned Splendor as a versatile and modern cleaning brand, ready to meet the demands of new audiences and markets. The cohesive strategy strengthened the brand’s presence, enabling cross-platform content development and enhancing consumer engagement at key touchpoints.