ABOUT

Concept
We were tasked with creating the concept, name, and visual identity for Bluevert, a cosmetics brand targeting the European and North American markets. The brand is centered around marine microalgae, organisms that have existed for 4.6 billion years. Inspired by Newton’s famous quote, “If I saw further, it was because I stood on the shoulders of giants,” we collaborated with NASA to integrate their scientific imagery into the brand’s identity.

Execution
The brand’s name, Bluevert, reflects the fusion of marine life and advanced science. NASA provided exclusive imagery of space micro-organisms and planetary water states, which served as the foundation for the brand’s packaging design. This created a unique, visually compelling identity that represents both the ancient nature of microalgae and modern science.

Results
The use of exclusive NASA images gave Bluevert a distinct and innovative visual identity in the cosmetics industry. The packaging became a striking representation of the brand’s philosophy, merging deep nature and cutting-edge science, setting it apart in the European and North American markets.