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Concept
In 2019, the Fundação Francisco Manuel dos Santos (FFMS) organized five major meetings to promote citizenship and knowledge, covering themes like “Women Today,” “Social Security,” “Ethics, Values and Politics,” “The Future of the Planet,” and “Science and Universe.” For each event, a unique and identifiable visual universe was needed, combining scenography, digital and offline communication, and activations.

Execution
Each meeting was assigned a distinct color and visual motto. For example, the two-day “Meeting of the Planet,” held in partnership with the Oceano Azul Foundation, adopted a festival-like aesthetic with strong visual motifs. High-profile speakers such as John Kerry and Sylvia Earle were promoted via digital campaigns, enhancing the overall impact. GMA Creative Firm oversaw the development of these visual identities, ensuring consistency across both digital and physical activations.

Results
The “Meeting of the Planet,” held on September 14th and 15th, 2019, sold out by August 9th, demonstrating the success of the digital outreach. The communication was primarily digital, supported by on-site activations crafted by GMA Creative Firm. The entire series helped solidify FFMS’s role as a thought leader in societal discourse.