Logo creative for OceanSaver, paying close emphasis to the ethos of the brand (a love of the ocean and sustainability) that uses a colour scheme that represents trust and nature, showing how I went about the process of conception and creating the final design.
Before undertaking the task of designing a logo, social assets, posts, website banners and the packaging I set about doing some research on OceanSaver; what are their goals, what they stand for and ethos of the brand. This would help me better shape the look and feel of the digital and print collateral to fit in with that vision and brand passion.
I made a list of ideas that I thought would create a unique and eye-catching logo. I wanted to create something clean, modern and followed the path set out by Apple. A logo should be something instantly recognisable and easy to distinguish. Writing down all of these ideas would hopefully lead to the creation of a logo that enhanced the brand.
After analysing the logo ideas I had, I worked out how I wanted the icon to look. I envisioned a wave in a circle to represent the world and one that would have a direct correlation to the brand name.
When considering colour you should think carefully about what each one symbolises and how it links back to the brand, ethos and messaging you are trying to give your customer base. With that in mind, I set about researching colour symbolism and what are the traits for each. I eventually set one a light blue and green for the main brand identity and a darker blue and off-white for the secondary colours (used sparsely within designs to help lift certain details).
As well as imagery, fonts are vital to reinforcing brand identity and play a vital part in who you are what you’re trying to say. Choosing the wrong font can completely derail your brand identity. Fonts need to be considered for print and digital use - parity needs to run across the board. Having a good web-safe font will ensure that your copy is displayed as expected on all devices.
All of the fonts featured here are web safe and are clean and modern Sans Serif fonts - making the easily legible at numerous different weights and sizes. I decided to choose Brandon Grotesque as the header font because of its uniform weight and clean lines and kerning. I went with Open Sans for all body text because of its readability and complementary qualities to Brandon Grotesque.
Looking at the name itself, creating different versions of OceanSaver - mixing in different weights and creating landscape and stacked versions to see what style worked best.
When creating the vector icon design that would go with the brand name to provide the unique identity I decided against using the icon as the ‘O’ and instead wanted it to complement and sit with the brand name. I designed three versions (one using the primary colours, and two other versions taking into account being displayed on blue and dark backgrounds.
I then looked at combing the name and icon together in different combinations to get an idea of how the icon would sit with the text, but also how the overall weight of the logo would eventually look to ensure it was evenly balanced.
After deciding on the landscape and stack versions of the logo I went about refining them; ensuring the spacing of the letters was proportionate and that the height of the icon to the text was consistent.
Alternative versions of the logo were created to show how each would be used on different coloured backgrounds - be that for print or digital.