ABOUT

Kanuka wanted me to design some creatives for them to use over their Instagram account. The brief requirements were for the designs to be clean and impactful; using several quotes and key phrases they had selected.

I created several designs, all keeping to the minimalist aesthetic of the brand, but with a hint of fun thrown in, and using their brand colours as the basis for the design. This ensured the creatives were on-brand, recognisable, and in keeping with the bold philosophy of the brand – “Experience Kanuka and experience tea like never before”.

The bold, clean design came about through Kanuka's unfussy, contemporary approach.

I created a few alternative designs that were a little more ‘out there’ in terms of concept and bolder in colour and theme. These were designed to showcase the playful and colourful nature of the brand.