ABOUT

Smiggle's brief was to create a basic activities website for their upcoming Christmas campaign featuring games, puzzles and activities. Because it was a projected specifically aimed at kids (most of which were using iPod Touches to interact with Smiggle's web experiences), we aimed to create a heavily illustrated mobile web hub of activities that would be fun to scroll through and explore on a mobile device.

Because I am more of an illustrator than I am a UX designer, most of the design on this mobile experience took its cues from the illustrations themselves, rather than the other way around. The result was a fun experience for kids by which they were able to explore the website and interact with the different activities and games that would open on a weekly basis, leading to Smiggle's most successful Christmas campaign to date.