ABOUT

One of my highlights at university, this project was briefed to breathe new life into an old story whilst using digital and interactive technology. I choose to run with the Zodiac Race bringing it alive to children as my primary audience but my secondary audience was parents as this is a story that is not well known even to adults. It also had the purpose to motivate the parents interact with their children more by producing this interactive event that links to the virtual side. The first stage of this project is to promote the Zodiac animals as a virtual pet for the children to play with. This is in anticipation to Chinese New Year, where the concept goes from virtual to reality celebrating the New Year in China Towns across the country with digital interactive plinths set up. From the child learning about the story from the app, it concludes with the parents knowing of it and taking the child to China Town, the whole family celebrating Chinese New Year.