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Glen Deveron
In May 2013 GLOCK were proud to work on the brand launch of Glen Deveron, a collection of fine single malt whiskies from one of Scotland’s most easterly and historic distillery’s.

Objective
To communicate the Glen Deveron brand story in an engaging and premium way, recruiting new and existing whisky consumer’s to purchase the exciting proposition of Glen Deveron.

Strategy
A malt whisky collection with bold flavour profiles and genuine heritage, we amplified the story of Glen Deveron by creating a range of signature brand elements including grey apple trees, handmade tasting trays, range tasting baskets and apples wrapped in wax paper. High production standards and carefully considered elements give the brand a consistently premium presence across different retail environments. Launching initially in Heathrow with a concourse space, GLOCK curated the experiential brand launch and ongoing launch rollout.

Activations
Experiential, 3D, marketing