ABOUT

Challenge
To improve the ‘Playlists’ feature within the Global Player to help increase evening and weekend listening across Global’s radio brands (e.g. Capital FM). The ‘Playlist’ section was added to allow users to play music to suit various moods based on the different music brands. This was launched as a MVP and initial results indicated this section was not easily understood by users.

Strategy
The creation and re-launch of the Playlists section with improved features to aid usability.

Role
Concept, User Experience, User Interface Design