ABOUT

Improving Luxury Customer Acquisition For Pure PPF

Background
Global Bay drove ambitious growth plans for Bristol’s luxury car detailing company, Pure PPF. Pure PPF has been working as a paint protection film installation company since 2015, but it wanted to create a premium website to target luxury trade clients and luxury car collectors.

The Challenge
Pure PPF came to Jon Basker, Global Bay’s director, with a limited budget. It enlisted our help in the upcoming phase of its growth with one main goal: to help it strengthen its position with a luxury car detailing website design.

We conducted a full audit of Pure PPF’s current website and recommended an approach of merging modern and existing elements on the website, improving its visual structure, and making the platform user-friendly and faster. We also planned to focus on customer acquisition from the luxury audience.

The Process
With significant feedback from company owner Jordan in terms of brand voice and project quality, we set out to build the website for real users rather than search engine bots. This resulted in a navigable site, smarter product pages, transparent client testimonials, smart SEO strategies, and post-analytical tracking.

The Results
The Global Bay team set up Pure PPF’s website to grow the brand and generate new luxury clientele by structuring a safe, up-to-date, and high-end luxury website to target new or returning customers. Our highly targeted web design and development process drove excellent results for Pure PPF as follows:
- 300% increase in organic website traffic
- 43% reduction in bounce rate
- 3x increase in revenue.