ABOUT

Background
NOVA Aluminium approached Global Bay in 2021 for a website redesign task. The aluminium signage and glazing company wanted to establish a strong foothold in its industry in UK and also enhance the website’s global reach in various countries.

The Challenge
Our teams executed an audit of the previous site. With our web design and branding expertise, we presented four critical flaws in their website; an out-of-date backend system, confusing site architecture, scattered technical content, and no SEO and visibility in search engines.

The Process
Our redesign project focused on a modern website with detailed product pages. We created an accessible design with user-friendly navigation, clear CTAs, SEO, and tile-based product and content organisation.

Furthermore, we integrated a custom WordPress CMS for managing content independently, and a “Request a Quote” system so that the team could streamline their communication and conversions.

The Results
Global Bay's work with NOVA Aluminium was able to support its growth at the time of expansion in its industry. In just three months, it could generate qualified leads with comprehensive product data and improve SEO performance, with key results including;

200% increase in average session duration
182% increase in traffic
Page one rankings for industry-specific keywords
29% decrease in bounce rate.