Glimpse London

ABOUT

This is the first project from Glimpse, a new voluntary collective that aims to use creativity for good.

The Citizens Advertising Takeover Service (C.A.T.S) is a crowdfunded campaign that replaced 68 adverts at Clapham Common tube station.. with pictures of cats.

Our small creative team tried to 'imagine a world where friends and experiences were more valuable than stuff you could buy'. The design team worked on iterations of the final posters for several weeks.

The story generated global coverage and huge virality, including stories in CNN, BBC, Mashable, LadBible, AdWeek, Mic and Campaign.

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