ABOUT

An editorial & branding project for Die Zeitschrift Der Strasse, a university run publication in Bremen, Germany.

The magazine acts as a street journal of the suburbs; featuring history, information on the culture and trending topics. This is sold on the streets by the homeless. The magazine is described as a hand up and not a hand out by Prof. Michael Vogel.

I worked on layout concepts for their magazine refresh, later moving on to designing the magazines new logo which was well received and I was commissioned to create another logo for the university department.

When I started researching, I was reminded of the musicians of Bremen —folklore surrounding the town. As the story is about overcoming great obstacles and working together to achieve this. I felt it was perfect to use, but could only be unique if it was approached less literally. During research stages I also learned that the sellers saw themselves, the face of the streets, in the branding as well. I loved that it was open to interpretation and people resonated with it on 
different levels.