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Prostate cancer is an illness that’s treatable when found in time.
But the test for it is often avoided because men think it involves a finger going up their bottom.
However, they don’t know their arse from their elbow, because prostate checks are often done by a simple blood test instead.
Since knowing this can be the difference between life and death, we ran a campaign about it.

The work originally ran in Prostate Cancer Awareness month as OOH provided by BuildHollywood in London. Later in the year, we re-ran the campaign across 200 JC Decaux screens nationwide.