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Responsibilities
• All manifestations of the Kier brand across print, digital, joint ventures, physical space, fleet and uniforms
• Development of the Kier brand to respond to shifting communications strategies and styles
• Agency and supplier management
• Working with business development colleagues and bid teams to ensure strategic development priorities and work winning were supported
• Development of the marketing collateral including visual identity for internal and external events
• Working with senior stakeholders across the business, including Executive Directors and business stream Managing Directors, to achieve buy-in and support for significant change projects.

Achievements
o Developed a new set of brand guidelines designed to facilitate more impactful marketing communications.
o Creation of a new internal branding style for Kier’s London flagship office. This included a focus on storytelling to add interest and insight to often dry subject matters.
o Broadened the storytelling approach to make it applicable to a range of internal and external communications channels, including screensavers, office branding and social media content.
o Led a review of key external partners including creative agencies and merchandise suppliers, updating the roster to reflect changing business needs.
o Developed a range of marketing collateral for client events, social media and corporate responsibility campaigns