ABOUT

We're currently working on rebranding a local cycle shop, Rourkes Cycles. The shop was originally owned by local ex-pro racer Brian Rourke but after passing on the reins to new management it was time for a refresh.
The new owner was keen to keep the historic and well-known name or Rourkes due to local recognition but also wanted to appear fresh and modern. Something the cycling industry is known for with jumps in technology in recent years.
We worked with them to create a strategy that will help the brand build and develop over the coming years. The first part was the roll-out of the new identity. So far this has adorned new stationery, stickers, signage and mountain bike jerseys. The road jerseys are currently in production. So check back again soon to see more updates to this project.