Gareth Jones
Creative Director
ABOUT
Eighteen was born where two sisters’ love for the game began, in their home; number 18. The place where they grew up and experienced the game at an early age. The place where the passion; the obsession began...
We were approached to bring that obsession to life. After an initial consultation and the creation of a brand strategy, we decided that the company just had to be called eighteen. That strategy developed into the identity you see below. A play on the word and number form of eighteen to create a stand-out logotype.
We developed the identity across all elements of the brand including; stationery, products and clothing ranges. We worked with a local photographer to create a photographic style that was truly eighteen and art directed their initial product photoshoot.
CLIENT REVIEW
Gareth has been working with us for the past 4 years. He helped us to design our branding which is now very well recognised within the field hockey world. He took us through the process, step by step and we have a clear brand strategy which runs through our website, products and our social media. He helped us to set up our website on an ecommerce platform and gave us advice about many things, the end result is a website that we are very proud of and that receives many compliments from users. Not only has Gareth helped us with the ecommerce and branding side, he works with us to regularly design our clothing and hockey stick ranges, he is patient and full of ideas, if something doesn't quite look right, he will listen to us and tweak things until it looks amazing and stays true to the brand. We consider ourselves very fortunate to have found Gareth to work with and consider him part of our team, we wouldn't hesitate to recommend him - he's brilliant!
Director at Eighteen Hockey
21 Feb 2022