ABOUT

Our client The New Garde, a fashion co-sharing studio in Brisbane, needed a website with engaging and inspiring copy that encouraged fashion designers, freelance creatives and entrepreneurs to become a member of their studio.

I was asked to write the copy for the website, which I did with relish! I organised several interviews with Jodie, the founder of the studio, to learn more about the inspiration behind opening this studio and its importance to Brisbane's fashion community. I also pored over her grant application documents and researched websites for other co-sharing studios, to gain more inspiration.

The result was a beautiful website with engaging copy, that influenced the structure of the site, and resulted in a positive uptake of memberships.