ABOUT

Premium by SRG
finds the best talents for tomorrow’s world.
SRG is a science, clinical and engineering recruitment company. Great science is about challenging conventions. So, we do things that other recruiters don’t.

It is a high-touch consultative recruitment service specially designed to target the gap between contingency search and board level appointments. (Typically £50-120k)
Premium Perm offers a well-structured and tailored recruitment project plan. Using a specific executive search approach, we utilise to market and candidate knowledge to attract mid to senior level talent within the UK and International communities.
Based on the overall career for life strategy of SRG – the Premium brand operates at levels 3 and 4.

REQUEST
Premium Perm refresh and repositioning

TARGET MARKET
The clients we will target for this level of service can be broken down into 3 main areas:

– HRD / Senior HR Managers / Procurement
(mainly in mid to large companies)
– C-Suite and Director level scientific leaders
(mainly in Small to Medium companies)
– Talent Acquisition Leaders – in Larger companies where they need the support from exec level agencies for specific roles.
REQUIREMENT
The specific aim of this brief is to develop and deliver a visual identity for the Premium Perm service offering. The SRG logo will remain unchanged, the look and feel must complement the existing SRG branding.

– Undertake an assessment of current premium look and feel and marketing materials
– Understand the competitive landscape
– Develop separate visual identity including Brochure, Presentation, Business cards, Word templates, Web page, Visual assets for social media launch, Concept for client attraction campaign.
– Update corporate guidelines (for digital and offline use) to display how the look and feel will complement the current SRG brand

Credits
ART DIRECTION: Giulia Maria Ferro
GRAPHIC DESIGN: Paola Meneghello
COPYWRITER: Alex Voskou