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Create a sub-logo called Carbon60 Connect which will be used to promote L&D documents and other intelligence to both internal and external audiences. It will go on collateral that will still feature the main C60 logo. This will be a sub-logo that will be used to identify that the collateral is from the L&D team.
The word Connect is based around the buckyball concept (which makes up the C60 logo) that the business is stronger when all parts of the business come together. The L&D documents will enhance this through the sharing/connecting with knowledge.

The brand needs to create a single style so that all the existing and future material is branded accordingly and so that it is recognisable as being L&D information.

Credits
Art Director: Giulia Maria Ferro
Designer: Paola Meneghello
Marketing Manager: Graham Revel

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