ABOUT

L&F House is a brand new B&B located in Foral, Algarve.
L&F House's aim is to apply a deeper meaning to hospitality, highly professional, and at the same time filled with empathy, perfect for travelers who are looking for a reinvigorating break from their daily routine.
My challenge was to create a logo to represent the sense of harmony with nature that you get at L&F House, while including a reference to Portugal. Thinking about Portuguese culture, the Azulejos - the typical painted tin-glazed ceramic tiles - immediately came to my mind. Inspired by the sinuous lines of their decorations, I've designed the monogram, which I've inscribed in a square. The blue is justified not only by the link with the Azulejos, but it also symbolizes the sea of Algarve, as well as the ochre represents its earth.