ABOUT

As a visual designer with the Services Marketing team (previously FordPass) for Ford UK, I worked on various assets such as print, digital, web, CRM, and films. The following showreel shows the vast amount of content the team and I created in 2022.

Services Marketing is a relatively new area for Ford, with many of these subscriptions being brand new.

Part of the team's challenge has been how to best communicate their value and worth to the Ford customer, using various channels to do so.