Gisela Valdera
Experience Designer
ABOUT
In 2022, WPP Unite published Beyond the Rainbow, an investigative paper on the current state of LGBTQ+ marketing and its future.
As a designer at VMLY&R, I was invited to help the project come to live by creating its visual identity. From the logo, to the photo treatment, patterns, layout and further applications.
I worked closely with WPP to make sure the project adhered to our company’s core aesthetic, while having its own identity and purpose.
Back to Art Direction - Beyond The Rainbow project
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